CTRL ROOM

Outhouse Creative is a proud contributor and collaborator of CTRL ROOM - A collective of electronic music DJs that operates in Toronto’s West End. The CTRL ROOM project is constantly progressing and evolving, and it currently hosts six (6) weekly performance broadcasts showcasing various types of electronic music ranging from classic disco and electro to hip hop, house music and techno.

PROJECT TYPE

BRANDING & IDENTITY

ROLE

CREATIVE DIRECTION, ART DIRECTION, PRINT, EXPERIENTIAL, APPAREL +

YEAR

2014-PRESENT

PARTNERS

KNOCKINGSOUL.COM

A poster design for M4 featuring a runner and a long list of DJs and sponsors

A poster design for the SMORGASBORD event featuring a lineup of DJs and sponsors

A flyer design for Out of Control featuring two cars crashing into one another

In 2021 CTRL ROOM was looking for a new identity. Something more modern and in-line with the evolving technologies of DJing and consuming music. The new branding uses a customized typeface and plays off the display on the CDJ-3000.

The updated identity system allowed for more consistent presence across digital channels as well as more traditional print mediums - like flyers, vinyl record labels and street posters. The brand and identity continues to evolve every day.

Our innovative and flexible identity system empowered CTRL ROOM to unify its brand across platforms, adapt to any situation, and stand out in a crowded market—boosting recognition, audience engagement, and growth. The original design language invited curiosity and connection, helping CTRL ROOM reach new audiences without compromising its underground edge.

The CTRL ROOM project continues to evolve. The visual identity system has been passed on to numerous different collaborators, musicians, performers and promoters throughout the Toronto area and across Canada.